Welch's Purple Grape Juice gains seal of approval from HEART UK

H•E•A•R•T UK, a leading cholesterol charity, has officially recognised Welch's Purple Grape Juice for its abundant antioxidant properties and role in promoting heart health. It is the first time a 100% pure and unsweetened juice has received the coveted H•E•A•R•T UK approval.

The recognition by H•E•A•R•T UK follows review of the growing body of data on Welch's Purple Grape Juice which shows many potential health benefits. Research supports drinking American Concord Purple Grape Juice to help promote a healthy heart and healthy arteries. Preliminary research suggests it promotes heart and arterial health in part by protecting LDL, or ‘bad', cholesterol from harmful interaction with free radicals to slow oxidation . Many researchers believe this oxidation of LDL cholesterol contributes to the build-up of plaque in the arteries. Research supports the fact that Welch's Purple Grape Juice not only has potent antioxidant capacity in vivo but in the body as well.