Great Compliment to Whole Fruit
Getting enough fruits and vegetables each day is important for overall health1, 2. Most people fall short on getting enough vibrantly colored, purple and blue fruits and vegetables, which only account for about 3% of total fruit and vegetable intake3. Just one 150ml glass of Welch's 100% Purple Grape Juice counts as one fruit serving making it easy to squeeze more purple/blue fruit into your day.
Dark-skinned purple and blue fruits, like the Concord grape, tend to have more natural antioxidant power4 than their lighter-skinned counterparts, as measured by ORAC5, and provide plant nutrients not found in many other colours of fruits and vegetables6. In fact, according to a national survey, drinking and eating purple and blue fruits and vegetables is associated with healthier eating patterns in children and adults, and overall better health in adults7.
Wholesome and Heart-Healthy Juicy Goodness
Welch's 100% Purple Grape Juice is made with the natural goodness of whole Concord grapes—skin, seeds, and all—and has no added sugar, colour or flavour. And, Welch's network of 1,150 family-farmers carefully grows these Concord grapes to ensure that each sip of Welch's 100% Purple Grape Juice tastes delicious and delivers the grape's nutrition power.
In addition, Concord grapes appear to make one heart-healthy juice. Heart UK, the Cholesterol charity approve our products and we carry their logo on our packs.
The perfect portion
In moderation and as part of a healthy diet, 100% juice is a great way to squeeze in more fruit each day!
Moderate consumption of 100% fruit juice can be part of a healthy diet and can help people meet their daily goals for fruit intake. However, most people are not meeting these goals, and even fewer are choosing from a range of vibrantly colored fruit offering a mix of vitamins, minerals and plant nutrients (polyphenols). In particular, few people are getting enough purple and blue fruits and vegetables, which only account for about 3% of total fruit/vegetable intake.
- U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC. US Government Printing Office, December 2010. http://www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm. (Accessed April 8, 2011).
- Centers for Disease Control and Prevention. Fruit and Vegetable Consumption Among Adults - United States, 2005. Morbidity and Mortality Weekly Report. 2007. 56(10):213-217. http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5610a2.htm. Last Updated: March 15, 2007. (Accessed May 21, 2010).
- Produce For Better Health Foundation. State of the Plate Study on America's Consumption of Fruits and Vegetables. Wilmington, Delaware. 2003.
- Wu X, Beecher GR, Holden JM, Haytowitz DB, Gebhardt SE and Prior RL. Lipophilic and hydrophilic antioxidant capacities of common foods in the United States. J Agric Food Chem. 2004. 52(12):4026-4037.
- U.S. Department of Agriculture, Agricultural Research Service. 2010. Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods, Release 2. Nutrient Data Laboratory Home Page: http://www.ars.usda.gov/nutrientdata/orac. Last Updated: May 4, 2010 (Accessed July 20, 2010).
- U.S. Department of Agriculture - Agricultural Research Service. USDA Database for the Flavonoid Content of Selected Foods Release 2.1. 2007. http://www.ars.usda.gov/Services/docs.htm?docid=6231. Last Updated: Aug. 14, 2009. (Accessed: Sept. 9, 2010).
- McGill CR, Wightman JD, Fulgoni S and Fulgoni III VL. Consumption of Purple/Blue Produce is Associated with Increased Nutrient Intake and Reduced Risk for Metabolic Syndrome: Results From the National Health and Nutrition Examination Survey 1999-2002. Am J Lifestyle Med. 2011. 5(3):279-290.