WELCH’S PURPLE GRAPE JUICE GAINS SEAL OF APPROVAL FROM H·E·A·R·T UK

H·E·A·R·T UK, a leading cholesterol charity, has officially recognised Welch’s Purple Grape Juice for its abundant antioxidant properties and role in promoting heart health. It is the first time a 100% pure and unsweetened juice has received the coveted H·E·A·R·T UK approval.

The recognition by H·E·A·R·T UK follows review of the growing body of data on Welch’s Purple Grape Juice which shows many potential health benefits. Research supports drinking American Concord Purple Grape Juice to help promote a healthy heart and healthy arteries. Preliminary research suggests it promotes heart and arterial health in part by protecting LDL, or ‘bad’, cholesterol from harmful interaction with free radicals to slow oxidation . Many researchers believe this oxidation of LDL cholesterol contributes to the build-up of plaque in the arteries. Research supports the fact that Welch’s Purple Grape Juice not only has potent antioxidant capacity in vivo but in the body as well.

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Michael Livingston, Director of H·E·A·R·T UK, comments: “A healthy diet with plenty of fruit and vegetables is key to a healthy lifestyle. American Concord Purple Grape Juice is abundant in natural antioxidant power and initial indications suggest it can play a role in minimizing the harmful effects of cholesterol and promoting heart and arterial health.”

A spokesman for Welch’s commented: “Welch’s Purple Grape Juice, made from American Concord grapes, not only tastes delicious, but is heart healthy, too. We are delighted that these benefits have been formally recognised by H·E·A·R·T UK.”

Dr. Anthony Leeds , from King’s College and a H·E·A·R·T UK Committee member, commented: “It is clear from the data that there are multiple benefits to drinking American Concord Purple Grape Juice, and it can help promote heart health as part of a balanced diet and lifestyle.”

H·E·A·R·T UK provides information for patients and families with inherited high cholesterol. The charity undertakes scientific research and provides good clinical practice for the management of hyperlipidaemia within the UK. The H·E·A·R·T UK logo and website details (www.heartuk.org.uk) will appear on cartons of Welch’s Purple Grape Juice.

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