How it all began…

In 1869, Dr. Thomas Bramwell Welch, a physician and dentist
by profession, successfully pasteurised Concord grape juice
to produce an "unfermented sacramental wine" as an alternative
to altar wine for fellow parishioners at his church in Vineland,
N.J., where he was a communion steward.

In utilising Louis Pasteur’s famous theory to pasteurise his juice,
Dr Welch unknowingly opened the gateway for all fruit juice processing. Today, fruit juice processors around the world continue to use the same principles that Dr. Welch applied
in his small New Jersey kitchen.

Grape juice gained huge popularity in the USA and in 1893 was sampled by thousands at the Chicago World Fair. Dr Charles E.Welch, the son of Welch's founder, discontinued his practice of dentistry to give full attention to the marketing of grape juice.
A new label is adopted, omitting the "Dr." before the name Welch's.

The company went from strength to strength with the introduction
of a variety of new and innovative fruit-based products under the Welch's brand name in the USA. The Welch's company continued to grow in the years that followed and in 1952 was sold to
The National Grape Co operative and growth continued unabated.

Welch's is now the world’s leading producer of the famous
100% purple Concord grape and white grape products.

Since 1869, Welch's 100% Grape Juice has cultivated a reputation for quality, wholesomeness and value. This reputation has helped make Welch's one of the most recognisable and respected consumer brand names in the United States and throughout the world for high-quality fruit-based food and beverage products you can trust.

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